Integrated marketing across technology, mobility, research, logistics, real estate & fashion, each one built to strengthen the brand and move a business metric.
A festive, end-of-year campaign designed to reward existing riders, drive engagement and strengthen brand loyalty. We set a prize wheel at strategic locations across Lagos — riders spun, won, and became part of a season-long celebration of the Gamma brand.

A rider storytelling series that turned authentic customer journeys into the brand's most persuasive marketing — real people, real proof.

A product launch that put Gamma's services within reach offline — education-first creative that drove awareness and adoption of the new USSD feature.