With expertise spanning strategic marketing, brand management, content and digital marketing, social media, campaign management, and marketing communications, I lead end-to-end initiatives from strategy and planning to execution, optimization, and performance analysis.
I currently serve as Content Marketing Manager / Strategist at Gamma Mobility, shaping marketing direction through integrated campaigns, brand communications, multi-channel content, and cross-functional collaboration that supports acquisition, engagement, and retention.
I'm passionate about building brands people trust and marketing systems that scale, thriving at the intersection of strategy, creativity, and analytics.
Lead integrated marketing for a tech-driven mobility brand, multi-platform social strategy (+40% engagement in Q1), brand narratives, internal comms with a 65% open-rate newsletter, and conversion-optimized assets with product & growth teams.
Designed multi-channel campaigns across LinkedIn, Twitter, Facebook & Instagram which led to 45% engagement lift, 90% follower growth, and 25% more content-driven sales, optimized with Google Analytics, Hootsuite & Sprout Social.
Built B2B content, articles, case studies, thought leadership which lifted client acquisition by 20%. Established content frameworks & brand guidelines and led a content team of 10, improving output efficiency by 40%.
Built a digital marketing strategy across web, social & email (+40% site traffic, +25% qualified prospects) and launched a targeted property campaign delivering 85% more inquiries and 70% better conversion within three months.
Orchestrated end-to-end event marketing, brand positioning, influencer & media partnerships, press & digital campaigns which boosted attendance by 30% and press coverage by 30%.
The complete rundown of experience, campaigns, skills and certifications — in one PDF.