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Field notes on marketing strategy, brand building, content, and growth, what's working, what isn't, and how to think about the difference.

Marketing in the age of AI: what to automate, what to protect
FEATURED
STRATEGY · JUL 2026

Marketing in the age of AI: what to automate, what to protect

AI can now write the caption, cut the video and draft the plan. So the marketer's job changes: less making, more deciding. Here's what to hand to the machine — and what to guard with your life.

8 MIN READREAD ARTICLE →
BRAND STRATEGY

The 95-5 rule: why most of your marketing should talk to people who aren't ready to buy

At any moment, about 95% of your buyers aren't ready to purchase. Most marketing ignores them. The brands that win spend years becoming the obvious choice before the buying even starts.

7 MIN · MAY 2026↗
SEO

SEO didn't die — it got an audience of machines

People used to search and click. Now they ask and get an answer — often without visiting anyone's site. Getting found in 2026 means getting quoted by the machines that write those answers.

6 MIN · MAR 2026↗
GROWTH

Community is the new distribution: from chasing reach to building rooms

Reach you rent disappears the moment you stop paying. An audience you own compounds. The shift defining growth in 2026 is from chasing impressions to building rooms people want to stay in.

7 MIN · JAN 2026↗
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